In an ever-changing job market, Digital Marketing roles continue to be widely available. A career in Digital Marketing requires you to think both creatively, and analytically, and because of this, there is no one way to get into it. Eligible employee’s come from a wide range of backgrounds, qualifications, and interests. Alexandra works in the Digital Marketing team at Nike. Here she takes you through some of the things it’s useful to know if you’re interested in working in the industry, whether you’re looking to make a career change, or have no experience yet.