“By No Means Was It Meant to Be a Business but It Very Quickly Turned into That!” An Interview with the Founder of thy.self
The wellness industry was a space which grew fast, despite having quite a marginalised identity. Techniques developed to support mental well-being, were presented with an identity package which included £150 leggings, size 8, long hair and white. There was no singular brand or influencer responsible for this, but we didn’t question it. We just accepted “that’s what yogis look like” and by the way, they also like green juice.