Career

Career advice from experts in their professions, and career lessons from powerful female leaders. This section is home to advice both for the active entrepreneur and the ambitious corporate executive.

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Five Steps to Starting a Career in Digital Marketing

In an ever-changing job market, Digital Marketing roles continue to be widely available. A career in Digital Marketing requires you to think both creatively, and analytically, and because of this, there is no one way to get into it. Eligible employee’s come from a wide range of backgrounds, qualifications, and interests. Alexandra works in the Digital Marketing team at Nike. Here she takes you through some of the things it’s useful to know if you’re interested in working in the industry, whether you’re looking to make a career change, or have no experience yet.

How to Be a Great Manager

While the first few years of your career tend to be defined by the constant struggle for more; more money, more ownership, more freedom and more responsibility. A moment suddenly comes around where you land a very serious responsibility. The

Hacking Your Way to Success

All over the internet people are looking for productivity hacks; tips and tricks to help you do more, faster.  Successful writer and marketing authority, Seth Godin, offers one simple trick to making everything faster and easier. That secret is:  “Stop chasing shortcuts.” Eh? Don’t see how that can help? We look for shortcuts, or hacks, all the time. In marketing, careers and relationships, we want a quick success plan; to jump forward rather than shuffle. People cried when various blockchains failed because they thought they could hack their way into being rich. Diet books start with: “you’ve been trying all

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Get in touch

Cleopatras is a space to support you on your journey to success. Let us know the challenge you’re facing at the moment and we’ll connect with our network to help get some advice back to you.

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“What I’ve learned through this process is, you’ve got to take the solution to the people and see what they tell you.” An Interview with the founder of resurgo.co

Having initially started writing a book exploring mental health for entrepreneurs, Laurel Anne Stark quickly found the problem was more under-served than she’d anticipated, and resurgo.co was formed. From pitching to investors on a beach, roping in friends for a demo video and navigating the complexities of crowd-funding, here Laurel shares the experiences which led her to this point, and what she’s learnt on her journey.

“By No Means Was It Meant to Be a Business but It Very Quickly Turned into That!” An Interview with the Founder of thy.self

The wellness industry was a space which grew fast, despite having quite a marginalised identity. Techniques developed to support mental well-being, were presented with an identity package which included £150 leggings, size 8, long hair and white. There was no singular brand or influencer responsible for this, but we didn’t question it. We just accepted “that’s what yogis look like” and by the way, they also like green juice.