“I began working on a renegade set of shoes that were not part of a design brief or marketing drive”.
He brought a developer on board to help turn this “renegade set” into a reality. The two of them disagreed on nuances of the shoes but were aligned on their potential. However as the Designs started progressing and gaining heat, the popularity of these two people within the brand, started seriously declining. The politics were whipping around them to the point where they were almost fired. The CEO had to step in and essentially ring-fence the pair saying they could finish and launch these shoes, but the success was on their heads.
“It was widely discussed that I had pushed it too far. People were trying to get us fired.”
Well that brand was Nike and the shoes were the first version of the Air Max; a sneaker series that has defined Nike and continues to be bought and developed 30years later. The Designer was Tinker Hatfield and his developer/partner-in-crime was Mark Parker, the current CEO of the brand.
Companies have politics and people won’t always agree with your perspective or approach. That doesn’t necessarily mean it’s wrong; you have to trust yourself and be prepared to back your ideas. Try not to let the politics or doubters take away form the main job you’re there to do. There are already plenty of people pleasers in the world and whilst an easier path, you’ll never reach your full potential by simply following suit.
|This Month’s Reads|
|“All worthwhile progress occurs through brief, thrilling leaps forward, followed by long stretches, during which you feel you’re going nowhere.”|
– Terry Laughlin
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